“Conversation Starter Lesson Series: Upper-Intermediate” is designed for intermediate-level ESL learners who want to improve their fluency and confidence in speaking English.
Each lesson includes an engaging reading material with audio, vocabulary and expressions, comprehension questions, and discussion questions to be used for one to one class, group class, or self-study for both online and offline classes.
Unit 6: Business and Entrepreneurship
Story 02: The Impact of Social Media Marketing on Business
Key Lesson Vocabulary & Expressions: Look over and review before proceeding.
- Target audience
- Leveraging
- Resonates
- Brand awareness
- Cost-effective
- Influencers
- User-generated content
- Online advertising
- Online reputation
- ROI
Read or Listen to the following passage:
Social media marketing has become an increasingly popular tool for businesses to reach their target audience and engage with their customers. By leveraging social media platforms such as Facebook, Instagram, and Twitter, companies can create and distribute content that resonates with their followers, driving traffic to their website and increasing sales. In this article, we will explore the impact of social media marketing on businesses and how it has revolutionized the marketing industry.
Social media marketing is the use of social media platforms to promote a product or service. This is typically done through creating and sharing content such as posts, videos, and images that are designed to engage with followers and generate interest in the product or service being offered. Social media marketing can help businesses reach a larger audience, build brand awareness, and increase customer engagement. It is also a cost-effective way to promote a product or service, as many social media platforms allow businesses to create and share content for free.
Social media marketing has disrupted the traditional marketing industry, shifting the focus from traditional advertising methods such as print and television ads to online advertising. This has also led to the rise of influencers and user-generated content, as many businesses partner with social media personalities to promote their products.
Some successful social media marketing campaigns include Wendy’s “#NuggsForCarter” campaign, which offered a year’s supply of free chicken nuggets to a teenager who tweeted about his love for Wendy’s. Another example is Airbnb’s “We Are Here” campaign, which featured user-generated content from Airbnb hosts around the world, showcasing the diversity of the Airbnb community.
Some potential challenges of social media marketing include managing a brand’s online reputation, dealing with negative comments or reviews, and staying up-to-date with constantly evolving algorithms and trends. It can also be difficult to accurately measure the ROI of social media marketing efforts.
Comprehension Questions:
- What is social media marketing and how does it work?
- What are the benefits of social media marketing for businesses?
- How has social media marketing impacted the traditional marketing industry?
- What are some examples of successful social media marketing campaigns?
- What are some potential drawbacks or challenges associated with social media marketing?
Conversations Starters:
- How has social media changed the way businesses reach their target audience?
- What are some examples of successful social media marketing campaigns that you have seen or heard of?
- How can businesses ensure that their content resonates with their followers on social media?
- In what ways can social media marketing be more cost-effective than traditional marketing methods?
- Do you think influencers are a valuable asset for businesses to promote their products? Why or why not?
- How important is user-generated content in a successful social media marketing strategy?
- What are some strategies businesses can use to maintain a positive online reputation in the face of negative comments or reviews?
- How can businesses accurately measure the ROI of their social media marketing efforts?
- How has online advertising changed the way businesses approach marketing and advertising?
- What are some potential risks and challenges businesses may face when using social media for marketing and advertising?
